How to Create Eye-Catching Social Media Graphics

In the blink of an eye, your social media post can be lost in the scroll. To stand out, your post needs to grab attention and hold it tight. Remember, good appearance always steals the glory! 

Do you know that eye-catching graphics can boost audience interaction by up to 94%? To get good engagement on social media, you need appealing graphics. Visual appearance is the most important element in digital marketing. 

However, most brands fail to design posts with attractive graphics. No, limited tools are not the problem, the problem is the lack of knowledge and experience. 

When you design for digital marketing, any random hi-fi graphic won’t serve the purpose. You must be very accurate and precise with the graphic design. In this blog, we will dive in-depth to learn how to create eye-catching social media graphics.  

How not to End-Up Designing Average? 

Choose Right Tools

It all starts with tool selection. Consider the sets of tools that can match the graphic standards you want in your social media posts. For example, Canva is the most basic tool for designing amazing graphics for Instagram and LinkedIn posts. Though it is a more beginner-friendly tool, professionals also use it. 

So, Canva can give you an attractive design, but there are certain limitations. Instead of readily available templates, you should go with more custom tools for better engagement. Tools like Adobe Photoshop and Illustrator cater to advanced designers. 

Remember that creativity knows no limit. With advanced tools, you can make a difference with your graphics. 

Beat your Competitors 

The most important thing, you can’t be happy with a decent design, it can be your personal best, but you have to capture the market, and you need to be the ultimate best. Compare your Design with Competitors. Is your designed post better than your competitors? If not, you must level up. 

Here are the ways to beat your competitors:

Analyze their Design  

Find Out Mistakes & Room For Improvement

Even the best and most engaging post on social media is not perfect. And so, you don’t need to be perfect with your graphic designs. Find the mistakes in their posts that actually improve the viewer’s experience.

Find the room for improvement and figure out how you can design that post better. Eta Solution is a digital marketing agency in Ahmedabad, where we do proper competitor research and always keep your brand step ahead of your competitors with eye-catching graphic designs. 

Adapt the Good Design Elements

Your most successful competitors have design elements that resonate with their audience. Analyze their winning posts. What colors, fonts, and layouts consistently grab attention? How do they effectively use imagery and video?

Don’t blindly copy – adapt these elements to your own brand identity. Incorporate great color palettes while keeping a unique voice from your brand. Experiment with different layouts to find the most suitable for what your content will entail. By understanding what resonates with your competitors’ audience, you can create designs that even better work for your brand. 

Define the Purpose Before Designing

After you have done all the analysis and research, it is time to start design. But, before jumping on to design, you first know the purpose of the social media post you are designing.

What is the primary goal of this post? Is it to drive website traffic, generate leads, increase brand awareness, or something else entirely? Once you have a clear understanding of the objective, you can tailor your design accordingly. 

For example, if the goal is to drive website traffic, include a prominent call-to-action button with a clear and concise link. If the goal is to increase brand awareness, focus on creating visually appealing and shareable content that showcases your brand’s personality and values.

By defining the purpose upfront, you can ensure that your design efforts are aligned with your overall marketing objectives and ultimately contribute to your desired outcomes.

Avoid These Mistakes During Graphic Design

Not Aligning Design with Content 

The Problem: A visually stunning design that fails to convey the intended message is ineffective. The design should reinforce and enhance the content, not distract from it.

The Solution: Start by understanding the core message and target audience. Choose design elements that resonate with the content and its purpose.

Making Too Complex Design

The Problem: Overly complex designs can be overwhelming and confusing for the viewer. They may struggle to understand the key message or find the information they need.

The Solution: Prioritize clarity and simplicity. Use a clean layout, limit the number of elements, and focus on the most important information.

Following Outdated Trends 

The Problem: Chasing every passing trend can result in designs that look dated quickly. It’s important to be aware of current trends, but don’t let them dictate your design choices.

The Solution: Focus on timeless design principles and create visuals that are both aesthetically pleasing and functionally effective.

In the Bottom Line

To leave a lasting impression on social media, you have to do more than what is expected. Identify your design goals, choose the right tools, and create visuals that are both captivating and unforgettable.

Graphic design is not everyone’s cup of tea, if you want to make a difference in your social media marketing, you must collaborate with professionals. Hire a graphic designer or digital marketing agency in Ahmedabad that can match your design expectations. 

At Eta Solution, we understand your design needs and make accurate graphics that make an eye-catching appearance and help you convert more audience.