7 Common Website Development Mistakes to Avoid
Just think about investing time, money & resources in developing a website only to find that it users rather than engaging them. Does this seem frustrating? Well, it is. Website development is an integral part of developing an online presence. But even the slightest mistakes can derail its effectiveness.
As a best web development company in Ahmedabad, ETA Solution has seen first-hand how avoiding common errors can result in a user-friendly & high-performance website.
Let’s take a detailed look into the 7 most common website development glitches firms make and how to avoid them effectively.
1.Overlooking Mobile Optimization
Even in today’s mobile-first world, ignoring mobile device optimization is a common mistake. Studies show that over half of all website traffic worldwide comes from mobile devices, so responsive design is a must.
What Overlooking It Can Lead to?
- High bounce rates
- Loss of potential leads
- Poor SEO rankings
Solution: Partner with a reputable web development agency, which prioritizes mobile-friendly designs. This not only improves user experience but also ensures better search engine visibility.
2. Ignoring the Speed of the Website
Are you aware that conversion rates might drop by 7% with a 1-second delay in page load time? Users become frustrated by slow-loading websites and may choose to visit your competitors instead.
The Most Common Causes:
- Poor hosting services
- Heavy images
- Excessive third-party scripts
Solution: Conduct regular speed tests and optimize website elements like images, CSS, and JavaScript. At ETA Solution, a leading digital marketing agency in Ahmedabad, we integrate speed optimization into every project we undertake.
3. Weak Navigation & Structure
A website that lacks clear navigation is like a maze with no escape route. That turns people off. According to Clutch. co, 94% of first impressions are influenced by your website’s design and usability.
Signs of Poor Navigation:
- Cluttered menus
- No clear CTAs (Call-to-Actions)
- Irrelevant or redundant links
Solution: Plan the structure of your website carefully. Collaborate with a web development company in Ahmedabad to design user-friendly navigation that simply guides customers to their intended location.
4. Neglecting SEO during Development
Many companies make the costly error of approaching SEO as an afterthought. Even if a website is visually appealing, it will struggle to rank if it has an SEO-friendly structure.
Key SEO Factors to Take into Account:
Making use of the appropriate header tags (H1, H2, etc.)
Enhancing alt texts and meta descriptions
Keeping load times quick
If you’re looking to ensure your website ranks well, consult a trusted SEO company in Ahmedabad. We align website development with SEO best practices for long-term success.
5. Design Clutter
Effective online design relies heavily on minimalism, which is not just a fad. Congested pages with excessive animations, images, or texts tend to confuse visitors & dilute your entire message!
Why Simplicity Matters:
- Increases the readability of
- Boosts attention to important components
- Increases user involvement
Solution: Choose to work with seasoned digital marketing agencies in Ahmedabad who recognize the value of simple, powerful designs. It is important to ensure that your website effortlessly strikes a balance between aesthetics & functionality.
6. Failing to Integrate Analytics
Without analytics, you’re navigating in the dark. Websites that lack tools for tracking fail to gather essential data on user behavior, which often limits their growth possibilities.
Key Metrics to Track:
- Bounce rate
- Average session duration
- Conversion rates
Solution: Don’t forget to leverage tools such as Google Analytics or Hotjar to gain deep insights into your site’s performance. As one of the top ad agencies in Ahmedabad, we integrate analytics into all our client projects to ensure workable & data-driven decision-making.
7. Neglecting Routine Maintenance
Developing a website is an ongoing effort rather than a one-time event. Broken links, security flaws, or outdated plugins can often undermine user safety and damage your reputation.
The Consequences of Neglect:
- Loss of client confidence
- Reduced search engine rankings
- Breach of security
Solution: For continuing maintenance services, collaborate with ETA Solution, a highly trusted advertising & marketing agency. Your website remains safe, useful, and current with frequent upgrades and audits.
How to Keep These Mistakes Away Effectively?
Here are some actionable tips:
- Conduct Regular Audits: Regularly review your website for speed, content quality, and usability.
- Collaborate with Experts: Pick a reliable advertising agency in Ahmedabad to tackle the complexities of web development.
- Focus on User Experience (UX): Right from navigation to content placement, always design keeping your audience in mind.
Build it better with ETA
Avoiding these typical website creation errors will help you remain ahead of the competition, increase conversions & establish credibility in addition to enhancing your online presence. The go-to partner for professional advice or practical assistance is a reputed advertising agency in Ahmedabad.
Explore our services and discover why we’re counted among the top ad agencies in Ahmedabad. We can help you with everything from marketing to development. If you are determined to make your website a powerful tool for lead generation, feel free to contact us now.
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Prepare Beforehand with Top Social Media Trends in 2024
Most businesses struggle to create an impactful online presence. Is your business one of them?
There are only two ways to successful digital marketing; follow the trends or become a trendsetter.
The trends drive you to your target audience and your desired destination in the market. Not only that, you can build a powerful brand with effective social media marketing. So, without wasting more time, let’s see what social media trends exactly are and what power they can give to your business to achieve new milestones.
The Power of Social Media: Stay Ahead with the Latest Trends
Based on The 2023 Sprout Social Index, 68% of consumers use social media to keep up with updates on new products or services from brands.
Social media is the portal that takes your brand to your target audience. Social media platforms like Instagram, LinkedIn, Facebook, and other platforms are the perfect places to showcase your brand and promote your products. To promote your business with effective social media marketing you need to analyze trends and follow them with the perfect marketing campaigns.
Nobody knows the future, but in social media, you can predict future trends with the current market scenario and the data. The predictions are not always correct and accurate, but without trend predictions, you can’t prepare strategies for social media marketing.
The trend provides you with clarity of content and campaign creations. You get the idea of what exactly the audience likes to watch and what triggers them to trust your brand. Let’s discuss the top social media trends that can revolutionize branding and marketing.
2024 Trends: Fantastic 5 to Consider
- Video Content is Always Impactful
Everyone likes to watch video content. The video attracts more than a static image, and that’s why the video content is something that has always been in trend and always will be in trend.
There are two types of video content:
- Short Reels
The short reels get viral quickly. Especially Instagram reels are highly consumable content. You can represent your brand at its best with creative and engaging reels. Reels are a must if you want to engage more audience and create a greater impact.
- Long Videos
YouTube is the ultimate destination for long-form videos. People prefer watching videos over reading articles to gather information. You have the opportunity to create videos about the problems you solve with your product and services and get the attention of your target audience.
The long video provides you the privilege to showcase your brand’s goal and vision in depth.
Tips to Follow
- Create short-form videos frequently, aiming for daily uploads to maintain an active presence on social media.
- Reserve long-form videos for less frequent uploads, aiming for once a month, to ensure quality and maximize impact.
- Ensure that both short and long-form video content is catchy and compelling to capture the audience’s attention effectively.
- Tailor video content to best represent your business, highlighting key features, products, or services in an engaging and visually appealing manner.
- Live Streaming for Interaction
The more interactive you are with your audience the more you can build trust among them. Live streaming on Instagram and YouTube is the best way to directly connect with your audience.
The audience feels satisfied when you give them attention and listen to their problems. You can solve their problems and recommend appropriate products, or consult them with your best advice. It creates the best bond between you and your audience.
- Micro-Influencers: Rising Stars
Influencers have a special connection with their followers, so when they recommend something, people listen! Their genuine endorsements create excitement and drive immediate sales.
Micro-Influencers are rising in 2024 and it has created a major twist for social media and influencer marketing. They are not celebrities with millions of followers but regular fellas with a smaller yet super-engaged audience.
What makes them special? Well, it’s their authenticity and passion for their niches. They talk about things they truly love, whether it’s sustainable fashion, vegan cooking, or outdoor adventures. Their followers trust them, like friends sharing recommendations over coffee.
For brands, teaming up with micro-influencers isn’t just about saving money, it’s about forming real bonds and joining honest chats in these small online groups. It’s like finding a comfy spot in the busy digital world.
- Generative AI in Social Media Marketing
Generating original content and artificial images is highly convenient with the help of AI tools. Creating posts for social media accounts becomes easier with AI tools. It streamlines the process of social media marketing and content creation.
Take an example of Open AI’s ChatGPT and Google’s Gemini. These tools provide the content based on your instructions and needs. It feels like automating the creation of posts and campaigns for the different social media platforms.
With more efficiency, marketers can create posts and campaigns for a range of social media channels, saving time and money while guaranteeing messaging consistency and relevancy. Experts predict that as AI technology continues to progress, generative AI will be used more frequently and integrated into social media marketing campaigns.
However, relying 100% on the AI is not a good idea. Use it as your assistant that helps you create the best content and images that suit your marketing campaigns.
- AR Integration
The future of social media is tied to augmented reality (AR), which mixes digital and real-life experiences in a big way. AR isn’t just an improvement; it’s a totally new way to get people interested.
In the busy online world, AR grabs attention by offering fun and interactive stuff. Studies show that 57% of people are more likely to buy from brands with AR, and 64% feel more loyal to them.
The bottom line is that you can change social media marketing completely with AR integration and boost your business to the next level. If you successfully deliver a mesmerizing experience to the audience through your posts you will successfully build trust among them.
Final Thoughts
Social media is the soul of the digital marketing. By following the latest trends, you can always stay in the flow of the market and engage the maximum audience. With this guide, you can prepare the best social media strategy in 2024.
Partner with us if you are excited to promote your product or services on social media or looking forward to building an impactful brand.