E-Commerce Retargeting Strategies with Eta Marketing Solution

E-Commerce Retargeting Strategies with Eta Marketing Solution

Now pause a minute and think what your online store looks like? 

• Bright & vibrant
• Mobile-friendly
• Clear calls-to-action
• Crisp, clear images
• Fast and responsive

But is it still not enough to make the buyers hit the ‘buy’ button? 

In fact, did you know the average cart abandonment rate in eCommerce is 70.19%? Yep, almost 7 out of 10 potential customers leave without completing a purchase. That hurts, right? 

But here’s the kicker: What if you could bring those lost customers back? What if you could turn those “almost buys” into actual sales? Sounds like magic, right? Well, it’s not. It’s eCommerce retargeting strategies, and they’re the secret weapon every smart digital marketer is using to close more deals.

Curious how it works? Imagine this: Those products your customers left behind? You can follow them around the web, reminding them exactly why they wanted them in the first place. Sounds like something out of a high-tech movie, but it’s happening right now.

Enter eCommerce retargeting strategies- the game-changer in digital marketing.

What is eCommerce Retargeting & Why Does It Matter?

Picture this:  A customer visits your online store to make a bulk order & add all the products to their cart. But leaves without completing the purchase. Now there are 2 ways to look at it: 

From the lens of traditional marketing, it is a lost opportunity. 

From the lens of Modern Marketing, it is an opportunity to retarget the same individuals, reconnect with them, and pursue them to make another purchase. Retargeting for online stores keeps your brand top-of-mind and nudges them back to finalize their purchase.

Now it is your call to choose the one. 

Best Retargeting Strategies to Recover Abandoned Carts: Here is something that you need to know

1. Dynamic Product Ads

Showcase the exact products that visitors left behind. By reminding them of their initial interest, you increase the likelihood of conversion. Amazon excels in this by displaying previously viewed items across various platforms, enticing users to return and complete their purchase.

2. Time-Sensitive Offers

Here is a tactic that sells all abandoned carts in seconds: Create a sense of urgency by offering limited-time discounts or free shipping to users who abandoned their carts. This approach taps into the fear of missing out & can significantly boost conversions.

3. Sequential Messaging

Develop a series of ads that address potential objections over time. Here is an example: The first ad might highlight product benefits, the second could showcase customer testimonials, and the third might offer a special discount.

4. Cross-Device Retargeting

Ensure your retargeting efforts span across devices. A user might browse on their phone but prefer to purchase on a desktop. Consistent messaging across devices enhances the user experience and increases conversion chances.

How ETA Marketing Solution Enhances Retargeting Success

Effective retargeting is not just a strategy. It’s both an art and a science, and we at Eta Marketing Solution are aware of it. Here’s how we improve your retargeting efforts:

• Advanced Audience Segmentation:  In order to create precise audience segments and make sure your ads are seen by the right people at the right time, we thoroughly examine user behavior.
• AI-Powered Automation: We automate and optimize your retargeting campaigns using state-of-the-art AI tools. This lowers expenses and increases return on investment.
• Platform expertise: We know how to use Facebook and Google retargeting for eCommerce to optimize your ad spend.

Are you prepared to boost sales with retargeting campaigns? Increase conversions by teaming up with Eta Marketing Solution, a top eCommerce Marketing Company right now!

Using Dynamic Ads to Re-Engage Potential Customers

“Dynamic ads,” often called perfectly tailored ads, adjust smoothly to their content based on the user’s previous actions taken on your webpage. Dynamic advertisements serve as considerate reminders to users by displaying the exact products a user has looked at or added to their cart, and can lead to significant re-engagement improvements. Case in point, an incredibly popular primarily online fashion retailer utilized dynamic advertisements and achieved an increase in conversion rates of 128%, illustrating the benefit of tailored advertising.

Don’t pass up possible sales.

Let Eta Marketing Solution,  a top E-Commerce Marketing Company, craft dynamic ad campaigns that resonate with your audience.

How Email & SMS Retargeting Boost eCommerce Sales

While ads play a pivotal role, email and SMS retargeting offer direct channels to re-engage customers.

• Customized Recommendations: Email users individualized messages with service or product offerings based on their browsing activity. 
• Reminders for Abandoned Carts: A gentle reminder of items left in the cart will often convince users to come back and finish their purchase later. 
• Retarget SMS
• Exclusive Offers: Timely text messages offering a discount (similar but not the same as the discount offered in the abandoned cart email) or an early deal can prompt immediate purchases. 
• Order Updates: Following up with customers, communicating that their order is being processed, is another way to build trust and can also prompt repeat purchases as well as confirming their order with your service. More than 95% of retargeting emails are shown to outperform ad placement and return visitors to your site three times more than non-personalized ads. 

Statistic: Retargeting emails have been shown to perform three times better than non-personalized ads in bringing back visitors.

Harness the power of direct communication. Eta Marketing Solution, a top E-Commerce Marketing Company, can help you craft compelling email and SMS campaigns that convert.

Common Retargeting Mistakes and How to Avoid Them

1. Overexposure

Bombarding users with too many ads can lead to ad fatigue and annoyance. Implement frequency caps to ensure a balanced approach.

2. Ignoring Segmentation

Treating all visitors the same is a missed opportunity. Segment your audience based on behavior, demographics, and purchase history for more effective retargeting.

3. Neglecting Mobile Users

With the majority of users browsing on mobile devices, ensure your retargeting ads are optimized for mobile viewing.

4. Not Testing Ad Variations

A/B testing various CTAs, copy, and ad creatives can reveal what appeals to your audience the most, enabling ongoing optimization.

Steer clear of these traps. For strategic and successful retargeting campaigns, collaborate with Eta Marketing Solution.

The Ending Note 

In the high-stakes world of eCommerce, it’s survival of the fittest in the day.  Do you still consider retargeting ads for eCommerce as one of the options? Not anymore. It is non-negotiable now. 

Implementing the right strategies along with a smart implementation of dynamic ads and being aware of the pitfalls can lead to conversions with retargeting ads and ultimately, growth. Don’t check out potential customers. Contact us today to create a retargeting strategy that suits your business.