Top LinkedIn B2B Lead Generation Strategies
Let’s start the article with thought-provoking statistics: About 134.5 million users make use of LinkedIn every day. This statistic explains how many use LinkedIn but do you know how it has been used? LinkedIn is not just a social media that you use every day to pass your time. It is a lead-generating magnet that can pull high-quality leads.
But here is the catch: It is not that easy. As said before, LinkedIn is used by 134.5 million users every day. In such a saturated market, it is not easy to stay at the top. This article will discuss the best practices that every B2B business in Linkedin should learn about to strike gold.
Winning Moves for LinkedIn Lead Generation
LinkedIn Marketing is no longer a well-kept secret and billions of people are using it. But is everyone using LinkedIn in the right way? Unfortunately, no. LinkedIn is a goldmine to generate leads if used wisely. Many business owners and marketers use LinkedIn in the wrong way. Here are a few ways to turn your LinkedIn Marketing profile into a growth engine that generates profits:
Success Starts with Your Employee Branding
You might think about what your employee branding has to do with B2B lead generation. But here is the truth: Employee branding is the key to any business marketing strategy.
When your employees share products or services of your business, it will be a great promotion for your brand as it gains traction faster. Another possibility to generate leads is the network of your employees. Your potential customers might be in the network list of your employees and when they share your company info, it will be an add-on to your LinkedIn lead generation strategy.
Get Your Page Ready for LinkedIn Lead Generation
What is the first step that your potential lead will take once they consider you to work with? Check your LinkedIn to learn more about your business and your mission. You have to make sure that your LinkedIn page leaves a positive impression on your potential customers.
Many business owners create the page and abandon it as they are not getting any leads. This is where they go wrong. You have to be active in order to generate quality leads.
Sharp Brand Presence of Leaders
A statistic from Influential Executive revealed that in 2020, 62% of Fortune 500 CEOs were on social media. And any guesses about their first choice for personal branding? It is LinkedIn.
When choosing a B2B business, your potential customers not only consider the business but also ‘You’. With whom they are working, what is the mission and vision of the leader?
Another statistic proved that 82% of people are more likely to trust a company when its leadership is active on social media.
As an executive, it is essential for you to have a strong LinkedIn presence to build trust and establish authority. Profiles with professional photos and comprehensive details receive 21 times more profile views and 36 times more messages than those without. Take a look at our CEO, Ms. Heta Dave’s profile:
Content Strategy for B2B Lead Generation
Posting any random content on LinkedIn won’t speak volumes. Keep in mind that creating engaging content is at the heart of successful LinkedIn B2B strategies. Thought leadership articles and case studies can establish your company as a trusted partner.
Make sure to establish a consistent posting schedule. It will make sure that your audience expects and engages with your content. Tools like LinkedIn Scheduler or third-party platforms help plan posts effectively, aligning with peak engagement times like early mornings and lunchtime.
Using LinkedIn Ads for B2B Lead Generation
LinkedIn is the pool of your potential customers, advertising on that platform could be a great jackpot for your business. For advertising, LinkedIn offers versatile advertising options that count sponsored Content, Message Ads, and Text Ads.
Businesses that use the most effective use of these ads might see a whopping rise in profits. LinkedIn reports that lead-gen forms integrated with Sponsored Content can reduce cost-per-lead by up to 20% compared to traditional landing page redirects.
When running any ad on LinkedIn, target precisely. Millions of people use LinkedIn, and you don’t target everyone. Make the most out of your LinkedIn tools to filter audiences based on industry, job title, company size, and more. Optimizing campaigns through A/B testing makes sure that ads resonate with target demographics, boosting ROI.
The Power of Sales Navigator in LinkedIn Marketing
Have you ever heard about the Sales Navigator tool of LinkedIn? It is an invaluable tool for advanced lead searches. It enables B2B marketers to filter leads using over 30 customizable criteria.
This assists target specific industries or decision-makers efficiently. Using features like Lead Recommendations and InMail messages allows for personalized outreach and relationship-building, essential for nurturing leads.
Creating and managing a prospect list makes sure follow-ups and engagement over time, keeping your business top of mind for potential clients.
Networking and Building Relationships
Networking is at the core of LinkedIn’s purpose. Meaningful connections are cultivated through personalized connection requests with tailored messages that reference mutual interests or shared experiences. Profiles that actively engage through comments, shares, and reactions are 5x more likely to gain views and interactions.
Following up after connecting is vital: Engage by commenting on posting helpful articles to foster relationships. This authentic interaction not only boosts visibility but also solidifies trust, paving the way for successful lead nurturing.
The Ending Note
To bring it all together, LinkedIn optimization for B2B businesses is no easy feat. You need expert insights and knowledge in order to strike the gold. This is where our expertise comes into play. Choose Eta Solution, the best Digital Marketing Agency in India, and let our experts drive your business—from profile creation to lead generation. Contact us to turn your old-school LinkedIn profile into a lead magnet.