House of Wemy’s products are crafted by skilled Indian artisans and women entrepreneurs, ensuring that every piece is authentic, meaningful, and built with divinity. We established a strong online presence by creating social media campaigns, festive Google & Meta Ads, and SEO-friendly blogs, which resulted in bulk orders across India and globally.
SEO
SMM
Ad Campaign
Industry : E-commerce & Handicrafts
About Wemy
House of Wemy is an Indian brand founded by Aparna Thakker. She brings together handcrafted idols of God, spiritual products, and elegant home decor. Each product is designed to preserve traditions while seamlessly blending into modern homes. From small pocket temples and dashboard idols to pooja samagri, vastu decor, and gifting items, Wemy makes spiritual living accessible for everyone globally.
Mission
Their mission is to offer beautiful, handcrafted God idols and Pooja products that honor our heritage while promoting sustainable craftsmanship. They aim to connect people with Indian culture, instilling pride in their roots and enhancing everyday life.
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Challenges
Low Online Visibility
Unorganized Social Media
Seasonal Dependency
Weak SEO Foundation
High Competition
Solutions
A Digital Face-Lift
Social Buzz with Strategy
Scrolls that sell
Beyond the Local Land
Smart SEO Settings
Our Solution
To generate more conversions at a lower CPA, the following changes were implemented :-
We rebuilt the online presence with SEO-focused strategies, making Wemy easier to discover and a more trustworthy brand for gifting.
Designed Ad campaigns that spoke directly to puja items, spiritual gifts, and devotional essentials seekers, improving ad relevance and achieving 4x ROAS.
Positioned Wemy with a unique brand voice and rooted lifestyle-focused messaging over just selling, helping it cut through the noise of the crowded spiritual product sellers.
Created content and campaigns around festive & seasonal demand with 12K+ website clicks
Wemy ranked #8 in local search queries while spreading brand awareness across the region.
What ETA did for the Client
At ETA Solution, we researched and identified that Wemy’s audience wasn’t just looking for another gifting or home decor brand; they were seeking spiritual connection, authenticity, and a trusted guide in their devotional journey. The challenge was clear: to build a brand presence that is deeply rooted in faith, connecting devotional communities while standing out in a competitive digital space.
Based on strategy and creativity, we designed and executed campaigns. That transformed Wemy’s digital identity from a simple gifting seller to an authentic, culture-based brand that devotees can trust. From soulful storytelling to aesthetic visuals inspired by tradition, our strategies created emotional touchpoints across platforms. Each campaign was carefully crafted to attract both engagement and conversions: from targeted social media campaigns and ad creatives to interactive content and festive campaigns that turned on the buzz.
