For years, personal branding was more of a buzzword than an actual marketing strategy.
But with the rise of social media things are different.
There are blogging platforms like WordPress. And now it's easier than ever to start building your own personal brand online.
So, what is "personal branding" anyway?
It means presenting yourself in a way that connects you with your target audience. You can use things like your blog posts or tweets or You tube videos about a certain topic.
A topic that you work on.
If you're not already doing this for yourself, here are some simple ways to start now:
1: Provide regular relevant consistent content.
That was a mouthful. But believe us.
This is what will matter in the long race.
Here are some trends to look out for.
For example, let's say you're a personal trainer and you have written an amazing article on Quora. Your answer on bodyweight workout has attracted a lot of people. Many love your writing style.
If you continue this regularly, people will associate quality information with you. You will gain a loyal fanbase and many clients because of your consistency.
Your customers will always prefer quality discipline compared to quantity garbage.
And as we are talking about online personal branding, no one wants to be branded a "Time pass"
2: Take part in online Forums.
There are a lot of online sites where people are always searching for answers. If your comment or answer can solve their problem, then you will actually gain a loyal client! Case on point the example for Quora.
3: Comment on the relevant posts.
A well-meaning comment can do wonders. Make your comments stand out. Write with authenticity so that other people connect with you. Many people on Twitter focus on witty remarks that act as bold statements. Thus, allowing them to gain valuable followers.
Social media is a powerful tool that can be used to build personal brands. Bloggers and also entrepreneurs should focus on their own online personal brand. As it can help add value in marketing to their companies.
Its low cost, global, and many young entrepreneurs have prospered from this. Marketing has evolved to the point where entrepreneurs can focus on their own personal brand.
Ranveer Allahbadia is a perfect example of this. He used his YouTube Channel, and personal online presence to help him prosper in business. Beer biceps (His channel) has now become one of the most famous YouTube channels in India.