IKD represents Innovation, Kindness, and Desire, qualities that are integral to our female-owned business. We know that every woman’s fitness needs
Branding
UI/UX
Ad Campaign
Year
2024
Duration
6 months
Industry
Fashion
About IKD
IKD Active, a Miami-based activewear brand targeting teens and young women, had bold designs but lacked the spotlight. Limited market reach, low customer engagement & stagnant sales were holding back this brand with untapped potential!
Mission
As a trusted advertising agency we breathed life into IKD Active’s brand with top-notch brand positioning & an engaging Shopify-integrated experience. This strategic transformation bridged the gap between their dynamic product line & the right audience.
Get A Glimpse
Challenges
There were several challenges we encountered along the way.
A new player in the market
High competition
Zero online presence
Low budget for rebranding
Restructure the brand with new face
Our Solution
We knew IKD Active didn’t just need a marketing plan—they needed a lifestyle brand makeover. Our approach revolved around aligning their product story with what young consumers craved: personalization + community + fun!
Created a vibrant, youthful brand persona that looked great to teens & young women.
Launched a ‘Mix & Match’ tool on their Shopify site, making outfit curation effortless and exciting.
Engaged cold audience through sign up campaign with an offer of 10% off on their first order to encourage them to be a part of our membership.
Deployed strategic influencer collaborations, amplifying visibility across platforms.
Built interactive social campaigns to engage followers and build brand loyalty.
Created tailored campaigns focused on Shopify sales optimization to boost online conversions.
Engaged audience with new images, messages and ad formats from time to time.
What ETA did for the Client
We all know Digital Marketing isn’t a new thing! But results-driven strategies & tailored solutions are rare. IKD Active needed an agency that could cut through the noise with practical + impactful solutions. They trusted our team’s capacity to create a brand identity that resonated with their target audience & drove measurable results.
RESULTS - The IKD Comeback
In just 6 months, IKD Active turned into a success story:
- +200% website engagement through interactive features like ‘Mix & Match.’
- Sales skyrocketed by 150%, crossing previous benchmarks.
- Positioned as a trendsetter in the teen activewear market, driving organic growth and brand recognition across India & beyond.