How to do market research for ecommerce
How to Do Market Research for E-commerce: A Complete Guide More than a fifth of global retail sales were conducted online in 2024; however, over 80% of newly established online stores shut down within their first year and a half. Market research is one of the factors that most determine the fate of these companies, […]
How to Reduce Cart Abandonment with Smart Marketing
Every ecommerce brand has faced this frustrating number: around 70% of online shopping carts are abandoned before checkout. That means for every 10 customers adding products, only three complete their purchases. For brands investing heavily in Ecommerce digital marketing services, this statistic isn’t just concerning; it’s a direct hit on revenue. What makes this problem […]
Google Shopping Ads vs. Meta Ads: Which is Better for eCommerce?
Google Shopping Ads vs Meta Ads: Best Choice for eCommerce? In the world of online retail, one thing is certain: visibility is power. But visibility alone doesn’t guarantee conversions. For every ecommerce marketing company aiming to drive sales through PPC, the real question isn’t just about reach, it’s about where to invest ad dollars for […]
WooCommerce vs Shopify: Which is Better for eCommerce SEO?
WooCommerce vs Shopify: Which Platform is Best for eCommerce SEO? When it comes to owning a successful online shop, SEO becomes your long-term sales machine. But even then, so many business owners continue to get stuck in angry rants about the best eCommerce platform to utilize and overlook the one thing that actually matters: SEO […]
How AR & VR are Enhancing the Online Shopping Experience
How AR & VR are Enhancing the Online Shopping Experience In today’s market, online shopping is no longer about the convenient clicks; but about delivering the exquisite experience. In an ecommerce market flooded with similar products and endless scrolls, what turns a brand into an icon? The answer is experiences. And that’s where Augmented Reality […]