How to Develop a Customer-Oriented Content Marketing Plan
Not only were you failing to meet your performance metrics if your content did not lead to clicks, conversions
How can content marketing help a business
How Content Marketing Helps Businesses Grow | Boost Leads & Brand Awareness Content marketing is often misunderstood by people who believe it is solely about writing blogs or posting on LinkedIn. However, it is essentially the invisible sales team that is working around the clock. Every piece of content, a video, or a podcast that […]
Copywriting vs. Content Writing: Key Differences Every Marketer Should Know
Copywriting vs. Content Writing: In case you think that copywriting and content writing are just different angles of the same thing, I must tell you the truth – one is convincing, and the other is supportive. Indeed, the distinction is no longer an academic exercise but a strategic move, as 63% of businesses say that […]
Content Pillars and Topic Clusters: The Dynamic Duo of Modern SEO
Content Pillars & Topic Clusters | Modern SEO Strategy Guide The library without classifications or indications that books exist is one you were visiting. Searching for your requirements, you would waste hours of your time. This is how your website appears to a search engine if it does not have a defined content structure. Enter […]
Why Content Is Still King in Digital Marketing (And Always Will Be)
Why Content Is Still King in Digital Marketing | Benefits & Strategy In 1996, Bill Gates said, “Content is king.” Now, almost 30 years later, that saying is not only still here; it’s doing well. But here’s a twist: content now is not just words on a page. It drives every top content marketing strategy, […]