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About MaaMade

Founded in Ahmedabad, Maa Made is an esteemed peanut butter brand born out of a passion for exceptional flavor and unwavering dedication to wellness. Initially a local sensation, Maa Made has now grown into a prominent name in the industry.

Mission

Their mission is to provide a wholesome alternative that delights both taste enthusiasts and health-conscious individuals alike. With Maa Made, you can indulge in a guilt-free peanut butter experience.

Challenges

There were several challenges we encountered along the way.

A new player in the market

Importance of Social Media Marketing for the brand

Being a best hospitality uniform brand, Resort Basic had to be where its audience was – and find the right place to showcase its offering, social media was the perfect way to meet all its objectives.

With social media marketing, the brand sought to:

Lay down a foundation on which the brand could to grow.
Showcase its products in the best way
Communicate their unique positioning to its target audience
Stand out from the crowd in an eye-catching way

Our Solution

To generate more conversions at a lower CPA, the following changes were implemented by Uplers:

Identifying the opportunities to invest the budget in a proper way, such as allocating budget as per the performance of the campaign can actually make a difference. This will result in cutting unnecessary spend and increase the spend for the performing ones to get a hike in conversions and lower down the CPA.

The team tested call-only ads in speciﬁc brand campaigns to get more phone calls, which proved to be a major factor in generating more call conversions and helped to lower down the CPA.

The correct use of bidding strategy like “Maximize Conversions” in the campaigns was done, once there was enough historical data to achieve the marketing goals.

In the initial phase of campaigns, the bid strategy used in the Brand and AMA campaigns was “Manual CPC” to control the bids based on the performance. Later, the campaigns were optimized with regular search term analysis and bid adjustments wherever required. Furthermore, once enough data was received from the account, the team switched to “Maximize Conversions” to focus more on results and lower down the CPA of the account.

The next step was ﬁnding and excluding negative keywords in the account by preparing detailed search terms report and
pausing keywords that were too generic and were running with improper match type to reduce irrelevant search queries and
reduction in cost.

Keyword theming was revised to improve the quality score of the keywords, thereby increasing the relevancy of the ads running
resulting in minimum CPCs and generating maximum results.

What ETA did for the Client

The social media team at ETA Solution understood that to connect with fashion-forward, young generation, it is essential that Resort Basic highlights the best it has. Being a new brand, getting people to notice its offering is also a priority.
So, ETA Solution device a plan that involved :

Brand Positioning: Refreshed brand identity, emphasizing quality, style, and performance.
Website Enhancement: Revamped website design and user experience to reflect the brand’s new direction.
SMM: Engaging social media content showcasing the brand’s activewear collections, fitness tips, and lifestyle inspiration.

Challenges

The comprehensive brand overhaul and SMM efforts resulted in improved brand perception and increased engagement across social media platforms. IKDActive successfully repositioned itself as a leading activewear brand in Miami, capturing the attention of its target audience.