Cakes By Krupa is Ahmedabad’s premier cake maker, specializing in crafting delightful memories for people. Seeking to expand their reach and share the delectable desserts with more cake enthusiasts, they partnered with Eta Solution for exceptional digital marketing services.
With Eta Solution’s expertise, its brand has blossomed, reaching every corner of Ahmedabad and beyond. The online presence has flourished, and has even connected with countless new customers, From boosting social media engagement to optimizing their website, Eta Solution’s strategies have proven to be a recipe for success.
The Challenges
Eta Solution
Trust and consumer acquisition
Daily social media stories
Innovative campaign event success
Capturing attention with a creative campaign
Brand House engagement strategy
How we have done this
Step 1 : Reimagined brand identity
The direction was important for Cakes By Krupa, and it had to be resonating with modern consumers and showcase eggless cakes’ uniqueness with artistic designs.
Step 2 : Daily social media posts
The posts featured captivating cake designs and strong CTAs, driving traffic to the website and generating anticipation for new creations.
Step 3 : Engaged actively with the audience
This was done to foster genuine connections, value feedback, and leverage testimonials to gain trust and build a loyal customer base.
In conclusion, Cakes By Krupa’s journey of brand restructuring and captivating redesign brought remarkable benefits. Within just 60 days, the brand successfully relaunched, resonating with the target audience and generating excitement. A strong online presence, coupled with strategic collaborations, expanded their reach, while seamless distribution processes ensured wide accessibility. With continuous web development and support, Cakes By Krupa positioned itself as a trusted destination for eggless cakes with artistic designs. Embracing innovation and customer engagement, the brand forged lasting connections, earning 1000 new followers and an impressive 76,929 Instagram reach.
Reach 76,929 on Instagram. Gain 1,000 new followers!
6,221 profiles visited Instagram within a month
Facebook: 1,208 visits, 52,700 reach in 90 days. Impressive!