How can content marketing help a business
How Content Marketing Helps Businesses Grow | Boost Leads & Brand Awareness Content marketing is often misunderstood by people who believe it is solely about writing blogs or posting on LinkedIn. However, it is essentially the invisible sales team that is working around the clock. Every piece of content, a video, or a podcast that […]
Copywriting vs. Content Writing: Key Differences Every Marketer Should Know
Copywriting vs. Content Writing: In case you think that copywriting and content writing are just different angles of the same thing, I must tell you the truth – one is convincing, and the other is supportive. Indeed, the distinction is no longer an academic exercise but a strategic move, as 63% of businesses say that […]
How Ratings and Reviews Impact ASO and How to Improve Them
How Ratings & Reviews Boost ASO Performance Imagine scrolling through an app store and giving a split second to glance at star counts and review snippets. That quick glance often decides whether someone taps “Install” or swipes away. For mobile products, ratings and reviews are the quiet engines driving app downloads, trust, and improve app […]
How to Rank Your Business in Google Maps: Proven Strategies
How to Rank Your Business in Google Maps There’s a quiet war happening on Google Maps, and most local businesses don’t even realize they’re in it. Every time someone searches “coffee near me” or “best salon in Chicago”, the top three results of the “Local 3-Pack” get over 68% of all clicks, according to Moz. […]
How Readability and Transition Words Influence Your SERP Rankings
What is a CDN? A Complete Beginner’s Guide to Content Delivery Networks The website of a user can be compared to a very busy airport that caters to customers from all around the world. In other words, visitors always expect that they will be able to access your content (videos, images, or texts) in a […]