What Are ‘AlsoAsked’ and ‘AnswerThePublic’?
In the ever-changing realm of digital strategy, content is no longer just about keywords; it’s about answering questions, solving pain points, and grabbing attention. This is what advanced content marketing services do well. They go past basic SEO without considering the why and the how of every user query. If marketers want to stay current, understanding tools like AlsoAsked and AnswerThePublic is now more than an option – it is an obligation.
These two tools are redefining how we approach question-based SEO, and in this blog, we’ll explore exactly how they work, where they shine, and why they’ve become foundational in the stack of leading Digital Marketing Tools in 2025.
Why Understanding Search Intent Is More Critical Than Ever
Today’s search is not merely a few keywords dropped into a blog posting; it’s really about Search Query Insights. As of 2025, more than 93% of online experiences start with a search engine, and more than 60% of those queries are question-phrased. Voice search, AI summaries, and featured snippets are constructed on natural language and not just root keywords.
When someone types “How do I improve my site speed?” or asks Alexa, “What’s the best time to post on LinkedIn?”, Google serves them results based on how well a page directly answers that intent. This is why Keyword Research tools that rely solely on search volume and CPC are no longer enough.
Instead, we now need content marketing tools that understand how people think and what they ask next. This is where AlsoAsked and AnswerThePublic comes in.
AlsoAsked: A New Way to Map User Intent in Real Time
The AlsoAsked tool is designed to mine the “People Also Ask” (PAA) section from Google and visually display how different questions branch from one another. If you’ve ever noticed how clicking on one PAA question in a search reveals two or three more, you’ve seen the algorithmic structure that AlsoAsked is built to capture.
So, what makes it stand out?
AlsoAsked doesn’t just collect questions, it organizes them in a hierarchy that mirrors real human curiosity. For example, if your primary topic is “email deliverability,” AlsoAsked might give you:
- What is email deliverability?
- Why is email deliverability important?
- How can I improve email deliverability?
- What affects my deliverability rate?
Every follow-up question is associated with the preceding question to mimic the way a prospective customer or reader dives into topic exploration.
What this framework allows marketers to do is map out entire content clusters, resulting in pages that naturally lead users through discovery, education, and eventually the decision phase.
Use Case Insight:
One SaaS company used AlsoAsked to solve a problem with their blog strategy – instead of Blogging around high-volume head terms like “CRM Software”, they built content around user journeys that began with: “How to choose a CRM,” → “What CRM features are important?” → “How to migrate your data to a new CRM”. The result was a 30% increase in their time-on-site and a 22% increase in organic traffic in two months.
Drawbacks to consider:
While AlsoAsked is powerful for visualizing question logic, it does not provide search volume or CPC data, so it may work best as a complement to another tool such as AnswerThePublic.
AnswerThePublic: Capturing the Full Picture with Autocomplete Data
If AlsoAsked shows you how users think, AnswerThePublic tool shows you what they’re actually searching for. This tool pulls suggestions from Google Autocomplete, meaning the questions it surfaces are based on what real users are typing into the search bar every day.
Presenting your output can be nicely categorised by:
- Question starters: who, what, where, why, how
- Prepositions: for, with, without, vs.
- Comparisons: X vs Y, best vs worst
The key difference between AlsoAsked and AnswerThePublic is that AnswerThePublic supplies search volume and CPC metrics for each result. This offers excellent validation, as you understand it is worth pursuing a query.
How will it complement AlsoAsked
Let’s say that you’re creating a pillar page on hydration drinks for athletes. You also use AlsoAsked to show how people navigate this topic. You then take the terms you have received from AlsoAsked and put them into AnswerThePublic to check which phrases have the most searched activity, for example: hydration drinks vs energy drinks, or best electrolyte drink for runners.
Using both tools together gives you depth and breadth, which is extremely powerful in shaping content that drives performance.
AlsoAsked vs. Answer The Public – Which is better?
The answer is that they both have their strengths, and in general, provide the best results while working together.
Feature | AlsoAsked | AnswerThePublic |
Data Source | Google PAA | Google Autocomplete |
Ideal For | Mapping question logic | Discovering popular search phrases |
Visualization | Tree-style flow | Radial and grouped lists |
Search Volume/CPC | Not available | Available on paid plans |
Best Use Case | Building content structure | Validating keyword demand |
Pro Tip for 2025:
With the rise of AI-generated answers, especially Google’s AI Overviews, marketers must prioritize question-based SEO. Google’s AI snippets are often pulled directly from structured FAQs and conversational content, which is exactly what tools like these help you craft.
How to Incorporate These Tools into Your Content Marketing Strategy
Modern content marketing services should no longer treat keyword research as a one-time task. Instead, use these tools to build topic authority over time. Here’s how:
1. Start with AlsoAsked
Use it to map the intent behind a keyword. If you’re targeting “freelance taxes,” you might uncover follow-ups like:
- Do freelancers pay more taxes?
- How do I reduce freelance tax?
- What deductions can freelancers claim?
This gives you a full structure for a blog series or a detailed guide.
2. Validate with AnswerThePublic
Check which of those questions have strong monthly search volumes or high CPCs, so you can prioritize them based on value.
3. Use keyword clustering tools
Once you have your validated list, group Related Keywords and questions into topic clusters. This allows you to plan content that’s internally linked, SEO-friendly, and highly navigable.
4. Create content with user paths in mind
Design your articles to follow the natural question sequence revealed by AlsoAsked. Answer key queries early. Then, dig deeper in a logical order.
5. Monitor and refresh
As search trends change, revisit your tools. For example, in 2024, the phrase “AI in SEO” gained traction rapidly. Those who caught it early via topic research tools like AnswerThePublic captured a massive edge.
AlsoAsked vs AnswerThePublic: Key Feature Comparison
Real-Life Results: When Marketers Use These Tools Right
1. The Health Brand That Beat Competitors with PAA Strategy
A wellness brand launched a hydration blog based solely on AlsoAsked’s data for “dehydration in kids.” They identified 12 long-tail questions no competitor was answering, structured a mega guide, and used internal linking. In just 6 weeks, 5 of their answers appeared in Google’s PAA boxes, leading to a 41% uptick in organic leads.
2. The Startup That Went Viral with Question-Based SEO
A fintech startup used the AnswerThePublic tool to uncover rising interest in “digital lending platforms vs banks.” They created a series of educational reels and blogs, using exact queries. The traffic? Doubled in under 90 days with 40% of traffic coming from “zero-click” AI answers.
Why Your Content Marketing Services Must Use These Tools in 2025
Today’s content ecosystem isn’t just crowded, it’s algorithmically filtered. If your content isn’t directly answering specific, nuanced questions, it’s invisible to both users and AI. Tools like AlsoAsked and AnswerThePublic help you stay relevant by answering before competitors even know the question.
As SEO Tools 2025 become more AI-driven, the brands that prioritize search query insights and organize their content with real user logic will lead the pack.
Final Take
Every marketer wants smarter results. But the smartest content begins with the smartest questions. With Content Marketing Services that integrate AlsoAsked and AnswerThePublic, you’re not just guessing at keywords; you’re tapping into how your audience truly thinks.
- AlsoAsked gives you a clear intent map.
- AnswerThePublic reveals search trends before they peak.
- Together, they’re your best bet for owning the conversation in your niche.
In 2025, don’t just publish content. Publish answers. Because the brands that win are the ones that listen first, then lead.
AlsoAsked focuses on Google’s “People Also Ask” data and shows question relationships, while AnswerThePublic gathers autocomplete data from search engines and presents it visually. Both are great for content planning but have different data sources.
They save time by providing real search questions, reveal audience intent, and help create SEO‑friendly content that directly answers what people want to know.
Both offer limited free versions. For more data, deeper insights, or unlimited searches, you can upgrade to their paid plans.
What started as a passion for marketing years ago turned into a purposeful journey of helping businesses communicate in a way that truly connects. I’m Heta Dave, the Founder & CEO of Eta Marketing Solution! With a sharp focus on strategy and human-first marketing, I closely work with brands to help them stand out of the crowd and create something that lasts, not just in visibility, but in impact!
