Real results, for real clients… Journey with Eta

The most trusted Digital Marketing Agency in Ahmedabad

About Resort Basic

Resort Basic is a USA_based brand that specializes in Uniformwear. It wants to redefine elegance in every stitch and they wants to Impress their customers with branded uniforms.

Mission

While Resort Basic had premium products, there were many competitors populating its niche. Resort Basic had a distinct positioning, which appeals to that people who are comfortable in their own skin. They needed to communicate the brand’s feel to the right target audience, and highlight their products in the right way.

Challenges

There were several challenges we encountered along the way.

A new player in the market

High competition

Zero online presence

Low budget for Rebranding

Restructure the brand with new face

Our Solution

To generate more conversions at a lower CPA, the following changes were implemented :-

Targeted audiences engaged with shopping and interested in online clothing.

Engaged cold audience through sign up campaign with an offer of 10% off on their ﬁrst order to encourage them to be a part of our membership.

Created more value to our existing / VIP customers with an early entry for all offers.

Targeted high value-based audience to increase ROAS.

Engaged audience with new images, messages and ad formats from time to time.

What ETA did for the Client

The social media team at ETA Solution understood that to connect with fashion-forward, young generation, it is essential that Resort Basic highlights the best it has. Being a new brand, getting people to notice its offering is also a priority.
So, ETA Solution device a plan that involved :

Creating the social media profiles for the brand on Instagram and Twitter
Creating a lively social media feed in a distinct
Establishing the mood and feel of the brand with posts that
highlighted its unique positioning
Highlighting the nature of the brand
Showcasing its products in an attractive way

The Result

Resort Basic developed a unique and lively visual style that synced with its unique positioning. It could reach out to its audience and showcase its products in the best possible way. By developing a distinct visual language, we helped the brand stand out from its competitors and lay down the foundation for growth.