It was a Jumpstart for IKD Active

Repositioning a Teen-Favorite Brand with Eta,
the Top Branding Agency in India

About IKD

IKD is a USA_based brand that specializes in Activewear. It wants to redefine elegance in every stitch and they wants to Impress their customers with branded Activewear.

Mission

Their mission is to reposition itself as a leading activewear brand in Miami, capturing the attention of fitness enthusiasts and fashion-forward consumers.

Challenges

There were several challenges we encountered along the way.

A new player in the market

High competition

Zero online presence

Low budget for rebranding

Restructure the brand with new face

Importance of Social Media Marketing for the brand

Being a best hospitality uniform brand, Resort Basic had to be where its audience was – and find the right place to showcase its offering, social media was the perfect way to meet all its objectives.

With social media marketing, the brand sought to:

Lay down a foundation on which the brand could to grow.
Showcase its products in the best way
Communicate their unique positioning to its target audience
Stand out from the crowd in an eye-catching way

Our Solution

To generate more conversions at a lower CPA, the following changes were implemented by Uplers:

Tested various audiences to analyze the best-performing ones at a low cost.

Targeted audiences engaged with shopping and interested in online clothing.

Engaged cold audience through sign up campaign with an offer of 10% off on their ﬁrst order to encourage them to be a part of our membership.

Created more value to our existing / VIP customers with an early entry for all offers.

Targeted high value-based audience to increase ROAS.

Engaged audience with new images, messages and ad formats from time to time.

What ETA did for the Client

The social media team at ETA Solution understood that to connect with fashion-forward, young generation, it is essential that Resort Basic highlights the best it has. Being a new brand, getting people to notice its offering is also a priority.
So, ETA Solution device a plan that involved :

Increased Reach & Enhanced Brand Visibility.
Stronger Brand Credibility & Effective Marketing Opportunities.
Increased Operational Efficiency & Long-Term Growth Potential.

The Result

A powerful combination of transformative benefits provided by Eta Solutions enables Shreeman to thrive, expanding its market impact, fortifying the business’s foundations, and propelling it towards enduring success.