How to Fix Common Technical SEO Issues

Fix Common Technical SEO Issues to Improve Website Rankings

Most websites don’t fail because of bad content or weak backlinks. They fail quietly, underneath the surface, where technical SEO issues pile up unnoticed.

Pages don’t get crawled the way you think they do. Important URLs sit orphaned. JavaScript hides content from bots. Core Web Vitals look “acceptable” but still suppress rankings.

According to Google, over 90% of pages get zero organic traffic. Not because they’re useless, but because they’re invisible. Technical SEO is usually the reason.

This guide is not an introductory lecture. It’s a practical breakdown of how experienced teams fix technical SEO, based on what actually shows up in audits today.

Introduction to Technical SEO

Technical SEO is the infrastructure layer of Organic Search. The search engines rely on technical SEO to make the determination of whether or not they will crawl, understand, index, and trust the content of your website.

While having expert content and great link-building strategies are very important, without solid technical SEO your rankings will stall, and worse, will fluctuate after each update from the search engine.

According to the latest industry studies, websites with a clean technical foundation respond to the Google algorithm updates, on average, 2.5x faster than those without. This is not a theory of life and death; it represents a way to survive!

Crawl Errors and Broken Links Can Be Found by Searching

Crawl errors SEO tend to grow quickly from small SEO issues to major stem problems.

Googlebot operates on a crawl budget. When bots waste time hitting broken URLs, redirect chains, or outdated parameters, important pages get delayed or skipped entirely.

Common causes include:

• Legacy URLs from old CMS migrations
• Broken internal links buried deep in templates
• Redirect loops created during HTTPS or domain changes
  
  

Advanced teams don’t rely only on Search Console. They cross-check:

• Server log files to see real bot behavior
• Crawl depth reports from tools like Screaming Frog
• URL inspection data for indexing discrepancies
  
  

A lesser-known insight: Google deprioritizes crawling sections with repeated soft 404 signals, even if those pages technically return 200 status codes.

Fixing Duplicate Content Issues

Duplicate content rarely looks obvious. It hides behind parameters, faceted navigation, and poorly handled pagination.

Common indexation problems come from:

• HTTP vs HTTPS versions
• Trailing slash inconsistencies
• Filtered URLs indexed without intent
• Print or AMP versions left unmanaged
  
  

Canonical tags alone don’t fix this if internal linking contradicts them. Google follows signals, not wishes.

Expert teams align:

• Canonicals
• Internal link destinations
• XML sitemap URLs
  
  

When these three disagree, Google chooses its own version. And it’s rarely the one you want.

Optimizing Website Speed and Performance

Page speed issues are no longer just about load time. Google now evaluates user interaction readiness.

Core Web Vitals issues typically stem from:

• Render-blocking JavaScript
• Late-loading fonts
• Unoptimized third-party scripts
  
  

As indicated by Chrome’s UX research, if a page’s LCP has an increase of 1 second in the loading time, there is a potential loss of up to 20% of conversions on commercial pages.

Many high-traffic sites now delay their analytic scripts until after the user interacts with the page rather than when it is completely loaded. This helps the page rank higher and provides continued tracking.

Resolving Mobile Usability Problems

Google’s index is mobile-first. That’s old news. The part people miss is how strict Google has become.

Mobile SEO issues often appear as:

• Content hidden behind expandable elements
• Tap targets too close together
• Lazy-loaded content that never renders for bots
  
  

In recent audits, over 60% of enterprise sites had mobile rendering mismatches between desktop and mobile HTML. Google indexes what it sees on mobile. Everything else might as well not exist.

Improving Website Architecture and URL Structure

Architecture controls authority flow.

If key pages are more than three clicks deep, they lose crawl priority and internal PageRank.

Strong website technical SEO follows clear rules:

• Logical category hierarchy
• Flat, descriptive URLs
• No excessive folder depth
  
  

Real-world case studies show that restructuring internal links alone has improved rankings without adding a single backlink. Architecture is leverage.

Fixing XML Sitemap and Robots.txt Errors

XML sitemaps are not a wish list. They’re a contract.

Common mistakes include:

• Indexing blocked URLs
• Including redirected pages
• Forgetting canonical alignment
  
  

Robots.txt errors are worse. One incorrect directive can wipe out entire sections.

Industry insiders know this: Google ignores sitemap priority values, but it heavily weighs freshness and URL consistency. Clean sitemaps get crawled more often.

Addressing HTTPS and Security Issues

HTTPS is no longer optional. But implementation matters.

Mixed content warnings, expired certificates, and incorrect redirect handling create trust gaps. Google flags them silently.

Security audits now intersect with SEO troubleshooting. Sites running outdated plugins or exposed admin paths often see crawl throttling during security events.

Optimizing Structured Data and Schema Markup

Schema doesn’t boost rankings directly. It boosts understanding.

Incorrect structured data causes:

• Rich result eligibility loss
• Manual actions
• Reduced CTR despite good rankings
  
  

Advanced SEO teams validate schema against live rendered HTML, not just markup syntax. Google evaluates what users see, not what developers intended.

Monitoring Technical SEO with Tools and Audits

A technical SEO audit is not a one-time task.

Modern SEO teams monitor:

• Crawl stats trends
• Index coverage changes
• Core Web Vitals field data
  
  

Top agencies now run monthly lightweight audits instead of annual deep dives. Problems are cheaper to fix when they’re small.

This is why businesses increasingly rely on partners like the best digital marketing agency in Ahmedabad to maintain technical hygiene continuously, not reactively.

Why Technical SEO Is a Leadership Decision

Technical SEO issues don’t belong only to SEO teams. They affect revenue, conversion, and brand trust.

Executives who treat technical SEO as infrastructure, not a checklist, see compounding returns. Those who delay it face sudden drops with no clear cause.

You may be working off of assumptions regarding how your site is ranking. An assumption does not have the power to rank in search engines. When you partner with a top digital marketing agency in Ahmedabad, it’s more about holding each of your development, content, and marketing teams accountable to each other than it is about outsourcing.

Final Thought

Search engines don’t reward effort. They reward clarity.

Every unresolved technical SEO issue creates friction between your website and Google. Fix enough of them, and growth stops being a mystery.

The real question is not whether you need to fix technical SEO. It’s how long you can afford to wait before visibility becomes optional.

For brands serious about sustainable growth, partnering with the Best digital marketing agency in Ahmedabad is no longer about expertise alone. It’s about staying technically relevant in a search ecosystem that punishes neglect faster than ever.