Vaibbhavi P – A leading Slow Fashion label that inspires Slow Fashion elegance. Our label embraces skin and earth-friendly practices, focusing on indigenous natural fibers and 100% natural dyes. We rejoice in the artistry of local Indian craft persons, preserving the essence of traditional techniques that celebrate true culture and craftsmanship.
Website
SMM
Ad Campaign
Year
2024
Duration
6 months
Industry
Fashion
About Vaibbhavi P
Sustainable, authentic, and rooted in Indian craftsmanship—Vaibbhavi P’s slow fashion label had a vision. But with poor search engine rankings, low website traffic, and tough competition from e-commerce giants, that vision was fading into the background.
Mission
Vaibbhavi P wasn’t looking for just any digital marketing company- they wanted a partner who understood the intricacies of sustainable fashion and could position them as a leader in the industry. Eta Solutions stood out with its unique approach to branding and digital strategy, focusing on storytelling that resonates. Our expertise in blending traditional values with modern marketing techniques made us the ideal choice to elevate Vaibbhavi P’s brand while staying true to its core principles.
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Challenges
There were several challenges we encountered along the way.
A new player in the market
High competition
Zero online presence
Low budget for rebranding
Restructure the brand with new face
Our Solution
What if Eta Solutions hadn’t stepped in? Vaibbhavi P might still be a hidden gem in the cluttered fashion market. As a digital marketing agency , we saw potential, not problems. Our strategy was simple: amplify their story while driving measurable growth.
Revamped the website for a seamless user experience, reflecting the brand’s values of sustainability and craftsmanship.
Repositioned the brand through targeted social media marketing and ad campaigns, creating a fresh, authentic connection with their audience.
Implemented performance marketing strategies, optimizing ROI and leveraging user-generated content to boost brand trust and loyalty.
Created tailored campaigns focused on Shopify sales optimization to boost online conversions.
Engaged audience with new images, messages and ad formats from time to time.
What ETA did for the Client
ETA partnered with Vaibbhavi P’s sustainable fashion label to tackle major challenges: poor search rankings, low web traffic, and tough competition from larger e-commerce brands. ETA’s strategy included a comprehensive SEO overhaul, content optimization, and targeted digital campaigns.
RESULTS
In just 6 months, Vaibbhavi P into a success story:
- +150% increase in organic traffic within 6 months.
- Sales skyrocketed by 80%, crossing previous benchmarks.
- Improved brand authority and engagement, driven by authentic storytelling and outreach.